My Three Biggest Competitors
Me, Myself & I
After nearly two decades Kenny Whitman remains competitive…
but more than ever before his biggest competitor today is himself
For well over four decades, residents of Elkhart, Indiana, have been buying used cars from the Whitman dynasty, first from Kenneth Whitman, Sr., and, starting in 1999, from his son, Kenneth Jr. Today, the question is, will the unbroken Whitman car dealing legacy continue?
If Kenny Whitman, who has operated his Elkhart car lot for the past 17 years since leaving his father's employment, has anything to say about it, the dynasty is only beginning. At 47, he plans to helm the dealership for at least the next decade.
Like in a real-life version of the old TV western "Bonanza," Whitman has high hopes that the eldest of his three boys will be waiting in the wings to take over when he finally is ready to let go of the reins. Given his love for the business, and his in-born competitiveness, that's likely to be a long way down the road, definitely well past the half-century mark. "I plan to stay in this business," Whitman said. "I like the changes. I couldn't imagine working on an assembly line, here, there's something different every day. I'm a long time away from retirement."
Kenny learned to compete from his dad- “He came from nothing -- zero, zero, zero -- and he did pretty well for himself. He was a self-made man, 100 percent."
Whitman originally was headed in another, very different direction. Having played both baseball and football at Jimtown High School, where football reigns supreme, he got a taste of competition and he liked it. "I have always been very competitive with everything. Competition keeps you hungry. I want to stay young and go on as long as I possibly can".