Apollo Motors - Chicago
“We’re either going to leave the keys on the top of the desk tonight when we close up shop, give up and walk out of this business forever; or we’re going to start from scratch and rebuild this company all over again”.
BY NIKKI ROBERT SINGLETON
In 2008, Raul Dominguez Jr., owner of Apollo Motors in Chicago, almost threw in the towel. “I said to my dad, who got me into the car business in the first place, I’m not sure if continuing to fight this failing economy is worth it. But we did. We kept fighting, and look where we are today. Selling cars daily and having fun while doing it!”
Raul’s father, Raul Sr., started an automobile repair shop when Jr. was just a kid. At this point in time, Raul Jr. took a liking to law and decided that one day he would become an attorney, unlike his father who worked in the auto industry. However, in high school, Raul Jr. started a job at a car dealership for some spare money, cleaning and fixing cars as they passed through - often doing the dirty work that the other employees didn’t want to do, per say. As time advanced, Raul was promoted into a sales position and was learning more and more about cars each and every day during his summer breaks.
After high school graduation, Jr. decided to take on his childhood dream of becoming an attorney and run with it and off to Law School he went, still working at the dealership when he could to pick up extra cash. By the time he turned 22, Raul was promoted once again within the dealership, this time to General Manager. The big difference now was that the young man had a Bachelor's Degree in Law stuffed in his pocket. However, he was earning a whopping $90,000 a year at the dealership, which at that time was a huge amount of money, the kind of money his family only fantasized about. So, he made a decision that at this point in time he would put his law career on hold and continue in the auto industry. It seemed to be the only logical choice considering he was making money that he never dreamed of for that age.