Learn To Be Even More Successful When You Know What People Don’t Like About Your Industry
Unlike a lot of my friends and peers, I want to know my shortcomings. I want to know what people think about me and my reputation. While it may be scary, and whether the perception is right or wrong, my only chance of changing it is by understanding or knowing what other people think or feel.
Being in sales my entire adult life I have learned that the only thing people hate worse than a salesperson is an attorney. Okay, and a politician. Okay, even worse… a used car salesman. We’ve all heard it, we all know it. Now what can we do to overcome it!
Before we try to put the carriage before the horseless carriage we should look at what people dislike most (or what they think they dislike the most) about auto dealers, especially used auto dealers. Only then can we change that perception.